Entries by cross.admin

5 Clichés About Trade Show Booths You Should Avoid

Trade shows can be really fun, both as a vendor and as a guest. My first advice is if you’re going to be a trade show vendor go to a show beforehand and see the place in action. Who’s getting sales? What colors are common? Approach booths and you’ll quickly find out what you want […]

14 Common Misconceptions About Trade Shows

Trade shows are places where people meet to talk about products, or find new ways to squeeze more profit out of their existing systems. The problem with trade shows is that they have gotten a reputation for being expensive, while not giving back a good return on investment. Trade shows are only a waste of […]

What’s Holding Back the Trade Show Industry?

The Trade Show Industry: Its Biggest Problems And Simple Fixes Trade shows can be a great boost for your business—new leads, networking with others, and high visibility are all results from a good show. But we’ve all been to that one show: the one where people who are supposed to be coordinating are wandering around […]

12 Reasons You Should Invest in Trade Show Booths

A trade show is also sometimes called an expo. These shows give your business the chance to do many things and help your company grow. Here’s how: 1. Promote Products There are many people that have probably heard of your company but don’t know much about it. A trade show lets you explain what your […]

Where Will Trade Shows Be 1 Year From Now?

Fear Not for the Future of Trade Shows What does the near future hold for trade shows? While conflicting opinions exist regarding what lies ahead for trade shows, optimists have the right idea. Technology is changing the game for sure. Embracing advances in technology and how it relates to progressing trade show platforms is what […]

13 Things About Trade Show Exhibits You May Not Have Known

Are you ready for your next trade show? You may be surprised that pulling off a successful booth isn’t as easy as it looks. Here’s 13 things you might not know about trade shows – but should. #1: You’re Actually Expected to Work. Depending on how many helpers you have, you could be doing most […]

15 Things Your Boss Wishes You Knew About Trade Show Booths

Being part of a trade show offers a company the opportunity to market itself to a wider range of customers. The experience also helps the company to gain higher visibility within an industry, which allows it to reap the benefits from a larger number of contacts. Here are a few tips you should know about […]

What NOT to Do With Your Trade Show Booths

Trade shows are an excellent way to get the word out about your company and find new customers. Unfortunately, some exhibitors don’t get the results they anticipated. Avoid these common mistakes that make your experience at a show more stressful and jeopardizes your chances of getting as many visitors to your booth as possible. Don’t […]