Entries by cross.admin

14 Savvy Ways to Spend Leftover Trade Show Budgets

Trade shows thrill me. I always have fun going to places all across the country. At the end of the year, there are can be leftover trade show funds that I have not spent. Here are some ways that I spend the money appropriately. Each trade show I am part of, I try to have […]

How to Sell Your Trade Show Exhibits to a Skeptical Prospect

If you’re concerned about how to sell to a skeptical prospect, it is possible, but it’s not always easy. You must consider some selling tips to help you sell to these types of prospects. Here are some of our suggestions that may help you if you’re in one of these difficult selling situations. Identify Needs […]

The Biggest Problem With Trade Shows, And How You Can Fix It

If you are like many other business professionals, you head out to trade shows for one main purpose. You want to meet and greet new customers and forge new relationships. While your main goal may be to collect business cards or contact information from prospective clients, you ultimately want to boost profits from the time, […]